7 Signs That Your Website Is Ready For an Upgrade
There is no better or more cost-effective approach to promote your company than through the Internet. The trick isn’t simply having a website; it’s about creating it in such a way that it drives business growth.
Does your website need an upgrade?
There can be many reasons a website needs to be upgraded, in this post, we will talk about 7 signs that may indicate a website upgrade is needed.
If your website
- looks outdated, not user-friendly,
- is not responsive & mobile-friendly,
- needs different features & functions,
- doesn’t compete with your competitor,
- misses a newly launched product/service,
- doesn’t strengthen your marketing efforts, or
- it doesn’t reflect your brand
then you may need to consider upgrading your website!
Let’s elaborate!
1. Outdated & Not User-Friendly
Websites that were built a long time ago are likely to have outdated code that does not satisfy industry standards. This results in a decrease in the design’s usability.
Websites constructed years ago, for example, tend to include a lot of extraneous HTML code, which can slow down page times and impair usability.
A well-structured, consistent, and easy-to-navigate website is intuitive and user-friendly. If your website does not check all of these boxes, the majority of visitors will likely leave after a few seconds, frustrated.
The small fraction of visitors that do stay have a difficult time finding out where to go to get what they want on the website.
2. Not Responsive or Mobile-Friendly
Responsive Web Design is a set of strategies that enable a website to adapt and respond to the screen size on which it is being viewed.
Someone who visits your site on a small smartphone screen may see the same content as someone who visits it on a laptop, for example.
It may even make sense for many businesses to design their website “mobile-first.”
If you haven’t updated your website in a while, you can be driving away mobile users and potential clients.
3. Needs Different Features & Functions
An out-of-date website template may not be able to keep up with all of the latest apps, plugins, and integrations available.
Maybe you’d like to have a contact form, support form, e-commerce web store, or a blog. If your current website is lacking the features and functions you desire, your website may need an upgrade.
4. Your Competitor’s Website Is Better
Examine your main competitors’ websites and compare them to your own.
If you see that your online presence is diminishing in comparison to that of your competitors, it may be time to rethink your online marketing plan.
Your website is a fantastic place to begin, especially if all of your competitors’ websites have been updated.
5. You’re Launching A New Product/Service
A new product or service may not fit neatly into your existing website structure or may not be properly showcased.
Redeveloping your website allows you to refocus on what your site is about and construct a site that is tailored to your current sales goals.
6. You Want To Strengthen Your Marketing Efforts
Search engine optimization (SEO), content marketing, social media, captivating images, conversion-focused pages, and other digital tools should all be part of your marketing toolbox.
Do you have the technology or customizability on your current website to allow you to flex your marketing muscles?
7. Doesn’t Reflect Your Brand
Your website advertises your company online 24/7.
If you’ve just rebranded, or if your style has altered and evolved, your website should represent and support that change.
Otherwise, you’ll attract the incorrect clientele, people who are looking for your former style of business.
How We Can Help
While these reasons can help you decide whether your website is in need of a redesign, each business is different, and additional variables may play a role in your decision.
Maemo & Co. is delighted to analyze your current site with you to see how a redesign could help you reach your business objectives.
All of our solutions are the result of a great deal of thinking and skill. We help design an attractive and effective website that fuels the growth of your business.
If you’re not sure if Maemo & Co. is a suitable fit for your business, interested in upgrading your website, or if you’re having trouble finding and applying the correct design, send us a message or set up a free consultation.
