9 Reasons Why a Small Business Needs a Website
At Maemo & Co., we believe that every business, including small businesses such as hair salons, family restaurants, flower shops, and more, should have its own professional website.
Why? In our current digital world, having your own website is really important. What was once communicated by word of mouth has now shifted to the Internet. Anyone wanting to buy a product or find a service most likely learns more about it online. In turn, this means that if a business does not have an Internet presence, it just does not exist for a majority of people. As a result, company websites have become the pivotal point for consumer acquisition and retention. If you want to attract prospective new consumers, you must ensure that your business appears as high up as possible for relevant search queries on Google and other search engines and social media.
So, with that said, here are 9 more reasons a small business needs a website.
An excellent website gives your firm a current, respectable, and professional appearance.
Many customers’ initial point of contact with a business is through its website. Although it is a bit superficial, you’ll need a website for your business in order for people to trust your brand.
A professional website that is well-designed and loaded with intriguing material will go a long way toward establishing your small business’s reputation. If you want to make a good first impression, you should have a clean and modern web presence.
Customers may be turned off if a business has no website or an out-of-date website. Potential clients will also leave your website if it is littered with pop-ups, banner adverts, and dubious links.
A website attracts potential customers’ attention to your business.
Anyone looking to buy anything or find a new service provider these days searches the Internet. A website makes it easy for new customers to find your small business organically through a Google search, or even deliberately through a referral.
Businesses with homepages ranking on Google have a greater chance of getting clients. So, if you can’t be found online or don’t have a decent website, you may lose business to your competitors.
Additionally, satisfied customers may just email a link to your business’ webpage to others if they wish to recommend your business!
You can showcase your products and services.
A website allows you to provide accurate and inspiring information about your products and services.
Promote your products and services in sophisticated ways on your website using high-quality photos and creative features such as digital brochures or slide shows.
You can do more than just showcase your items or services stunning images, you can also provide brief video tutorials or PDF instructions to prevent giving reluctant clients a reason to shop elsewhere. You can also share company info that distinguishes you from the competition, such as allergy information, sustainability credentials, or specifics about your stationary locations.
Of course, this can be done to some level on Social Media, but with a website, you aren’t forced to conform to the strict structures of social media–you may use your one-of-a-kind website design to highlight your product or service exactly how you see fit.
A website enables global reach.
Large companies have a global reach, so why not yours too?
The internet allows your business to reach potential customers not only just beyond your region, but all over the globe.
It might seem intimidating to imagine that your company is visible on a global stage, in reality, it has the ability to completely change the game for your business.
A website can be used to supplement your sales channels.
As mentioned in the previous point, a website or online shop enables small, local businesses to broaden their customer base beyond their region.
Online shopping using desktop and mobile devices is becoming increasingly popular throughout the world, and you will most surely benefit from this ever-expanding market.
Anyone who incorporates an online store into their website develops an entirely new sales channel for their products.
A website allows you to share information with customers and potentials.
From the company’s history and photographs to offered services, and reviews, businesses have a lot to say! Use a website to share it with the world!
Newspaper advertisements, radio spots, brochures, and posters have a limited amount of space, can be expensive, and get outdated easily. However, on a website, you can provide all the information that you deem vital always available and up-to-date.
A website allows you to showcase all of the benefits of products/services/offers in-depth, which is especially useful for products or services that require explanation. A website also allows you to notify customers about upcoming offers, operating hours, new products, locations, and more.
Your competition has a website.
Consumers typically begin their purchasing journey with research and referrals from friends and social networks. Many begin to research and go online to obtain images, reviews, and testimonies.
If you do not provide those images, reviews, testimonies, etc., but your competitor does, you may miss out on a sale!
And because this is the internet, your competition doesn’t have to just be the other local brands. On the internet, you can compete with larger brands. Small businesses tend to offer things larger brands cannot, such as more personalized services and one-of-a-kind products.
However, it is not always easy for small businesses to demonstrate what they have to offer, especially when they have limited reputation and exposure. An internet presence is advantageous in this situation.
Your website is always available.
Even after hours, your website is there for your customers and potential customers.
A website allows you to maintain your business online 24 hours a day, 7 days a week, from anywhere in the globe. This will be extremely beneficial to both you and your consumers in a variety of ways.
For starters, your website can make it easier for customers to contact you with an up-to-date and straightforward contact page.
If you’re lucky, customers will want to learn everything they can about your products and services and now they can do that at any time, any place. You can include as much information as you need on your website to assist potential consumers and, ideally, persuade them to buy. You can also create a Frequently Asked Questions (FAQ) page on your website to assist your customers with the most frequently asked questions about your business/products/services.
Websites are inexpensive and simple to build.
Creating a website used to be expensive, time-consuming, and challenging. It’s hardly surprising that many business owners still assume they don’t require a website.
These days, you don’t have to be a computer genius to have an online presence. Using a website builder is simple, inexpensive, and gives professional results. Website builders may be used to create a simple small company website or even an online store.
However, even though you don’t need to be a computer genius to have a space on the web, it still takes time and a little know-how! We know that you are busy running your business and don’t have time to learn a new skill or keep up with posting on social media. Maemo & Co. is here to help with exactly that. We help create affordable, professional online presences for entrepreneurs and small businesses that are too busy running their businesses.
Ready to create or improve your small business’s online presence? Contact us today!
